Phygital Supermarket Worlds

2020•5m•Animation

　　By merging digital techniques and physical objects in playful and unexpected ways, Phygital Supermarket explores the possibilities of interactive architectural form and challenges the legibility and representation of everyday objects. 　　Objects taken from the supermarket are reinterpreted in different ways to compose five distinct worlds — Snack Bar, Farm, Warehouse, Food Store, and Cafe — around the supermarket ecology.